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How can I protect my brand? Trademark tips & tricks for business

Start Wed 30 May 2018 12:00 PM
End Wed 30 May 2018 1:00 PM
Event Code EVE1806227

Your business’s brands are its “badges of origin” and some of its most important assets. Protecting your brand can help distinguish you from your competitors, ensure you are obtaining the most commercial benefit possible from your business and ultimately increase the value of your business and its ‘goodwill’ should you wish to sell or approach investors in the future. Business names, company names and domain names do not provide you with sufficient protection from others exploiting your brand. 

Find out

  • How to protect your brand, especially in the evolving digital space
  • Branding tips and tricks to ensure your products and services are distinctive
  • What are the benefits of a registered trademark
  • How to successfully achieve registration of your trademarks
  • What to do if your trademark is infringed by another party



Louise Bavin, Associate

Louise is a Corporate and Commercial lawyer with a special interest in intellectual property. She advises on general corporate and commercial transactions, including corporate structuring and re organisations, governance and compliance issues, privacy, consumer and, competition law. In matters of intellectual property, Louise is experienced in matters of trademark and copyright enforcement, strategies for the protection and exploitation of intellectual property in Australia and internationally. She has experience in misleading and deceptive conduct claims, passing off and related areas of contentious practice. She was the first to have success in Australia in registering a Twitter-style hashtag trademark for a client.


Suzie Leask, Senior Associate

Suzie practises in all areas of Corporate and Commercial law. She draws on her previous experience as a commercial lawyer in the Hotels, Tourism and Gaming team at an international law firm, and as in-house Legal Counsel for a global gaming company, to provide her clients with quality legal advice that is commercially focused and solutions-oriented. Her in-house Legal Counsel experience has given her an insight into the extensive range of risks and legal issues facing organisations, and the importance of maximising revenue while minimising risk to the business. Suzie is accustomed to assisting clients in heavily regulated industries, with an ability to complete highly complex legal tasks in innovative ways while maintaining compliance with regulatory and legislative requirements. She is known for being a trusted advisor to her clients, with a commercial, down to earth and responsive approach and experience in a broad range of areas.



Please ensure that you provide an email address so that you can access the link to join the webinar.

Qty Ticket For Price
Member 1 $0.00
Local Chamber Member 1 $15.00
Non-Member 1 $30.00

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