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Making your mark with country of origin branding

Start Wed 9 May 2018 12:00 PM
End Wed 9 May 2018 1:00 PM
Event Code EVE1806054

You must provide an email address to participate in the webcast. This webcast will be available on demand to registered guests.

 

Research shows demand for Australian-made products is on the rise globally. Review the findings, along with the changes to the requirements businesses must meet to make ‘Made in Australia’ claims, in this informative session about marketing products your products as authentically Australian, here and around the world.

 

Discover;

 ·  Research on policies and preferences for Australian-made products

 ·  Current eligibility criteria for making ‘Made in Australia’ claims

 ·  The benefits of marketing your products as Australian, in Australia and overseas

 ·  How to access to Australia’s registered country-of-origin certification trade mark, the Australian Made kangaroo logo

 

Presenter: 

Ian Harrison

Chief Executive

Australian Made Campaign 

 

Ian Harrison joined Australian Made Campaign (AMCL) as its Chief Executive in June 2004.

Prior to this, Ian’s career involved time in the private sector in his own business and senior executive positions with employer organisations at state and national levels, with a principal focus on policy and economics.

During Ian’s time with AMCL, the Australian Made, Australian Grown logo was repositioned clearly as Australia’s global product symbol - giving country of origin information to consumers, wherever they may be, and providing businesses with a powerful marketing tool to highlight in markets everywhere that their product/produce is Australian.


Qty Ticket For Price
Member 1 $0.00
Local Chamber Member 1 $0.00
Non-Member 1 $0.00

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